Scottsdale Living’s Original Article can be found at http://scottsdalelivingmagazine.com/lifestyle/venue-scottsdale-undergoes-1-million-upgrade
Beginning as a nightclub, The Venue Scottsdale transformed into a concert hall, then expanded into a special events site — and it only continues to grow. In response to the vision of ownership and to appeal to a wider range of clientele, the venue has undergone a $1 million design upgrade, and additions have been made to the property as well.
“We wanted to have a wider reach to our clients,” says David Twigger, director of sales and marketing for The Venue Scottsdale.
The 29,000-square-foot building did away with the New Orleans style décor, for which it was known, and upgraded to a classy, modern look.
“Our vision was to bring the outdoors indoors,” Twigger says. “With the retractable roof and stonework contrasted by soft fabrics, it gives you an outdoor feel.”
According to Twigger, the New Orleans style décor was outdated and too dressed up.
“If you have a signature theme, you can only cater to certain clients,” Twigger adds. “The new design is a clean palette and can be used for a variety of themes and decorated to match your vision.”
After 17 years of owning the property, Victor Perillo decided to reinvest in the building due to his attachment to Old Town Scottsdale. Perillo’s ultimate goal is to expand into other cities, and Twigger believes remodeling the venue is a step in the right direction.
The design was decided upon based on both ownership request and a designer in southern California who deemed it appropriate.
“The Israeli limestone and earthy tones are going to keep us attractive to our higher-end clientele,” Twigger says.
Not only did The Venue Scottsdale undergo remodeling, an eatery was also formed as an extension of the venue.
The Chicago-style restaurant, Keep It Simple Stupid (K.I.S.S.) will also be in tune with the modern look of the venue. Designs include sharp lines, large windows and menus featured on television screens.
“It is definitely high energy,” Twigger says. “After K.I.S.S., we will focus on another extension ― V&V, a lounge (not a nightclub), which will be open to the public..
“We will offer small plates with bites to eat, and there will be a martini bar and mixology,” Twigger says.